Bring your company’s ‘dark data’ to light with this free new tool from Tamr

All the analytics tools in the world won’t do a company much good if it doesn’t know what data it has to analyze. Tamr offers a free, downloadable tool designed to help tackle that “dark data” problem.

Dark data generally refers to all the information an organization collects, processes and stores but doesn’t use for analytics or other purposes. It’s often unstructured or qualitative data that’s harder to keep track of than numerical data is, and by research firm IDC’s reckoning, it can account for as much as 90 percent of an organization’s information assets.

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Author: Celia Graham

Celia Graham is a Canadian technology journalist who has written for many news outlets. she has covered the web hosting and cloud computing industry. She also has a roving brief to write about Startups, Venture Capital, technology trends and emerging markets.