Twitter app ads now support autoplay video

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App ads are about on Twitter are about to get a bit more lively; brands can now promote their products with video. Previously, companies had to use regular old promoted text or image tweets as their best bet to advertise apps to their audiences. Twitter says video leads to higher user engagement and nearly triple the app installs, given nearly 90 percent of its video views are on mobile devices. WATCH: Bring your app to life with the Video App Card https://t.co/OEhtqHUy7r — Twitter Advertising (@TwitterAds) September 24, 2015   Overall, 82 percent users watch video on the platform, so the ads…

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Author: Celia Graham

Celia Graham is a Canadian technology journalist who has written for many news outlets. she has covered the web hosting and cloud computing industry. She also has a roving brief to write about Startups, Venture Capital, technology trends and emerging markets.